coming as a total surprise in 2016 and To Pimp a Butterfly released the year before. 2017 marks the third consecutive year that Lamar has released a masterful full-length LP, with untitled unmastered. Lamar is the premier rapper of our time, and if there’s anyone capable of pulling off such a perfectly orchestrated thematic feat, it’s him. But it’s worth noting how pervasive the theory was and that of all the releases by major rappers in recent years, this was the one where a sister album really seemed possible.

and return resurrected on Easter Sunday with yet another full-length LP.Īlas, a second album never came - not that it was necessary. And there’s no denying how magnificent it would be for Lamar to die in DAMN. As ridiculous as the theory sounds, a variety of factors - DAMN.’s color scheme and a series of mysterious tweets by one of Lamar’s producers that included a picture of Morpheus - made the theory seem believable. Many interpreted that lyric to be a promise of an album following DAMN., specifically citing “TOC” as meaning “the other color,” a reference to Morpheus in The Matrix, the movie that all conspiracy theories seem to somehow revolve around. DAMN.’s first track, “BLOOD.,” ends with Lamar being shot and killed, and in “The Heart Part IV,” a single released ahead of DAMN., Lamar raps, “I said it’s like that, dropped one classic, came right back / ’Nother classic, right back / My next album, the whole industry on a ice pack / With TOC, you see the flames / In my E-Y-E’s it’s not a game.” was released on Good Friday, which commemorates Jesus’ crucifixion. The theory began with the fact that DAMN. After releasing a new 14-track opus, DAMN., last Friday, fans desperate for even more music found themselves spurred on by a rapidly spreading internet theory that originated on Reddit according to the sleuths, another album was imminent. As Kendrick Lamar finished a stunning set in the waning hours of Coachella Sunday night, diehard fans and internet detectives alike were left slightly disappointed.

Reddit untitled unmastered review